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Graphic Design for Project Exodus

Design · 2021–2026 · Project Exodus

Project Exodus is a recovery organisation in Durban. I did their graphic design: posters and pull-up banners, some of them for the churches running the programme, a small clothing line, and the day-to-day social. The brand I worked on with another designer, so this is the work I did inside it. Concept, layout, key visual, and the photography for the merch.

The brand runs on four words: human, hopeful, authentic, bold.

Posters

A facilitator tip poster framed on a wall above a desk: We are stewards, not superheroes
One of the facilitator tips. The acronym down the left is the trap, the teal column is what to do instead, and the QR goes to the rest of the resources.
Two framed Rethink Recovery posters, one light and one dark, leaning against a wall
Two framed posters above a couch: a figure running through a lit doorway, and Recovery is a Journey

Banners

Pull-up banners for Project Exodus, and for the churches that ran the programme.

Two pull-up banners against timber slats: a teal one reading Groups, and one for the small group facilitation course
A pull-up banner against a timber wall: Ask me anything, about recovery, with a QR code and a phone showing the chatbot
Three pull-up banners side by side, each carrying a different church's logo above the same photograph and line

Social

Posts, carousels and short motion pieces, run week to week. The type pairing holds across all of them: a sans states the thing, a serif italic takes the part with feeling in it.

A phone showing the first card of an Instagram carousel, with the remaining three cards laid out beside it as one strip
A post reading NO. in white across a black square, with a small line under it: it's a complete sentence
An aerial post: a road running out of sand into green scrub, A NEW WAY set across the top in yellow

Merch

A small clothing line built around rethinking what recovery entails. I designed the tees and shot the photoshoot.

Four people sitting on a sea wall with their backs to the camera, each wearing a different design from the line
Black tee, front and back: a line-drawn hand inside a ring reading facilitating a paradigm shift
White tee, front and back: EPIC and INNER set large and turned on their side over a red topographic map
The back of a black tee in low sun: a column of struck-through words, each answered underneath by the one that replaces it
A woman on a rooftop at sunset, arms wide, RETHINK across the back of her tee

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